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a.
Enterprise Resource Processing In
order to run our business smoothly, we would need Enterprise Resource
Processing (ERP) to integrate all of our business activities.
One such ERP we could use is the Oracle Database Enterprise
Edition, which would help with things like data mining, online
analytical processing (OLAP), and data warehousing.
b.
Features needed for online business transactions To
conduct business online, we would need online transaction processing so
that multiple users can buy from us at the same time.
We would need a system that is able to process multiple
transactions simultaneously and immediate respond to the requests of our
users. Our transaction processing system (TPS) would include payroll
management, sales and order processing, inventory management, product
purchasing, receiving, and shipping, and accounts payable and
receivable. Also, to ensure our customers’
safety and privacy, we will need to have security technology for secure
transactions. We will use
technological protections such as encryption and firewalls so that our
customers’ private information stays safe. c.
Features needed for personalized services To
create our personalized services for members, we would need a SQL
Database Management System so that users can do things like query which
guests have already RSVP-ed and add in calendar events. d.
Customer Service To communicate with our
customers, we will use mailing lists (listservs) to send out mass emails
about our specials to our dedicated customers.
In providing customer service, we will also need to implement
Internet relay chat (IRC) so that consumers can communicate in real-time
with a customer service representative. For first-time customers, we
will have a tutorial for ordering from our site, so we will use Flash
technology to create an attractive and easy-to-follow animated tutorial. e.
Customer Relationship Management To
enhance customer relationships, we would also need a Customer
Relationship Management (CRM) database to keep track of our customers’
information such as addresses and birthdays, and preferences based on
what they buy. CRM software will allow us to gather and analyze customer
data. Through this,
we will be able to offer our customers products that fit their
individual preferences. As
mentioned in item 5, we also would need web statistics to see which
products are most popular and which may need to be discontinued. |