Report Requirements:
Item 5:  Perform a Competitive Assessment - how are you going to get a competitive advantage?  

 

Party stores such as Party City are convenient because they specialize in all kinds of party supplies.  However, it can still be difficult and time consuming to individually pick out decorations that will match with centerpieces, figure out games that are appropriate, make invitations, etc.  Party planners specialize in figuring out such things, but can be extremely expensive.  

Our company will help to make the whole party planning process faster, easier, and more convenient.  By selling packages of themed party supplies online, we eliminate the consumer’s need to run around and pick supplies on their own.  Instead, the consumer can simply look online on our site, choose a theme, buy a package of supplies related to that theme and have it sent directly to their own home.  It would be easier than going out to look for supplies, and cheaper than hiring a party planner.  This method would also be especially beneficial to those last minute procrastinators who tend to delay party planning.  

In selling packages of themed party supplies online, we will be able to we will also have many personalized services for our customers that other companies such as iParty.com and Party411 do not provide do not provide.  These services will be provided using various types of information technology (IT).  See next item.

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