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Because our business is based in
America, we will mostly target Americans; however, since we are an online
business, people from any country around the world can purchase from
PackMyParty.com. Therefore, to
cater to both the ethnic diversity within America as well as the cultures
outside of America, we will have a number of culturally themed party packages
such as kits for Hanukkah, Chinese New Year, Yakudoshi, and more. As for our target age and gender,
although anyone who has enough money and means to throw a party can buy packages
from our online store, our target demographic will primarily be both working men
and women in their mid 20’s to mid 40’s.
According to the United States 2000 Census of Population and
Housing,
there are nearly 85 million people between the ages of 25-44, making up 30.2% of
the entire United States population. This
number is projected to stay relatively stable over the next 50 years (U.S.
Interim Projections). We suspect that those of this age group
will throw the most variety of parties and are probably starting or have careers
and families. Therefore, they will
likely be holding office parties, children’s birthday parties, sports parties,
and more, yet may be too busy or have too little money to plan a party on their
own or hire an event planner. PackMyParty.com
can therefore be a valuable resource for these customers since we will make
party planning faster, easier, and cheaper. To cater to both genders of our
audience, we have packages for common occasions such as birthdays, graduations,
Christmas, New Year’s, and other seasonal holidays.
To target the women, we will have kits for parties typically planned by
women including children’s birthday parties and baby showers.
For our male audience, we will have packages for events that are
traditionally masculine, such as Superbowl party packs, bachelor parties, and
Bar mitzvahs. |